Justin says he’s owning up to his mistakes.

Justin Bieber Is Really, Really Sorry: Seventeen Mag

Justin Bieber‘s PR repair campaign blazes on with a spread in Seventeen magazine.

The Biebs continues pushing away bad memories from the last several years with appearances on The Ellen DeGeneres Show, a Roast on Comedy Central and a carefully worded recount of his mishaps in Seventeen magazine; a strategic and important move for Justin if he wants people to take him and his music seriously again.

“I was rebelling a little bit,” he said. “I was getting cockier and cockier. I didn’t have people to check me.”

“I looked back and I was disappointed in myself. You have to own up to the mistakes. You have to say, ‘I’m sorry if I’ve let you down.’ I always want to be honest and let people know that those mistakes aren’t who I am. Who I am is someone who really cares about people.”

Bieber’s words mirror his recent sentiment in Hero magazine, where he said: “I hope people felt the sincerity in my apologies. There are a lot of things that have happened in the last couple years that I’m not very proud of and I feel a responsibility to my fans and to the public who believe in me to make it right. I hope everyone believed it – because it was honest.”

It appears his efforts have paid off. JB’s collaboration with Jack Ü for “Where Are Ü Now” is one of the hottest songs in 2015 and acclaimed by many of his musical peers. After all, we do love a good comeback…

Justin Bieber Is Really, Really Sorry: Seventeen Mag

What do you think of Justin’s latest revelation in Seventeen mag?