Keaton is a viral sensation because of his honest and emotional reaction to getting bullied in school.

Keaton Jones is a viral sensation because of his honest and emotional reaction to getting bullied in school.

Keaton’s mom posted a video of her son crying because kids in school bullied him. It’s worth mentioning it was Keaton’s idea to be filmed and share his story. The youngster says they made fun of his looks, but he stood strong and relayed a powerful message: bullying is NOT OK.

“Just out of curiosity, why do they bully?” he asks tearfully. “What’s the point of it? Why do they find joy in taking innocent people and find a way to be mean to them? It’s not OK.

“People that are different don’t need to be criticised about it. It’s not their fault. If you are made fun of, just don’t let it bother you.”

In just a few short days, the clip has been viewed more than 22 million times and caught the attention of some of the world’s biggest music superstars, including Justin Bieber, Demi Lovato, Katy Perry, Jennifer Lopez and many more.

UPDATE: As there typically is, a plot twist has since been uncovered. It appears that Jones’ mom Kimberly is racist and an opportunist. Her Facebook account featured several photos of her posing next to the Confederate flag. She also created a GoFundMe page which has already collected more than $60,000 and plans on using that money to buy her family Christmas gifts. I just don’t know what to think.

See the reactions below:


I saw this and it broke my heart… this little boy is suiffering at the hand of bullies like so many other little boys and girls… but you are not alone Keaton we are here. There is no room in this world for bullying or hate of any kind. And we will overcome it with love… As a parent it is my responsibility to make sure my kids know it is ok to go to an adult when someone is treating them in a way that hurts them or makes them uncomfortable or unhappy in anyway. Also to educate and teach them to treat people with kindness, love and respect no matter how different they may be from you!! #loveistheanswer #lovealwayswins #youarenotalone #bulliessuck #teachlove

A post shared by Jennifer Lopez (@jlo) on


Say lil Man U gotta friend in me for life hit me on dm so we can chop it up love is the only way to beat hate ??☝?

A post shared by snoopdogg (@snoopdogg) on


A post shared by Justin Bieber (@justinbieber) on

Thoughts on Keaton Jones’ bravery? Leave us a comment below!

And while you’re at it… follow us on Facebook, Twitter & Instagram.

Leave a Reply