Lady Gaga’s upcoming collaboration with Intel and The Recording Academy will showcase technology through creativity.


Intel shared a new promotional ad featuring a focused, high fashion Lady Gaga.

Intel is teaming up with Lady Gaga to bring her creative vision to life for “an unprecedented, technology-infused GRAMMY Moment” when they premiere a multiyear partnership between them and The Recording Academy® come Feb. 15. The collaboration will “showcase technology through creativity at the highest level,” Gaga said in an ad campaign released several weeks back. “The partnership culminates in a ground-breaking collaboration that inspires to remind the world of the seed of innovation.”

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We know Gaga will put forth a tribute performance in honor of the late David Bowie, so it’ll be interesting to see how they incorporate their technology into it.

Take a peek at the ad that dropped last year:

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