Duff says the social media world is “exhausting.”
Hilary Duff finds keeping up with the Kardashians, and a celebrity persona in general, exhausting.
Duff released a solid pop record this year titled Breathe In. Breathe Out. after a seven-year hiatus. Her return was highly-anticipated in the bubble gum pop world, but after a few televised performances of her single “Sparks,” she seemingly stopped promotion all together.
We didn’t understand why.
Was she frustrated the record didn’t garner larger mainstream traction? Did she hate the songs? Was she more interested in pursuing her role on TV Land’s Younger? These questions remain unanswered, but Duff’s new admission during a sit-down chat on the Innovation Festival stage on Tuesday (Nov. 10) gave us a peak inside her motives.
She told the audience she’d eventually “have to choose” between being an actress or a musician because of the constant pressure of having to outperform the current wave of pop stars, reports FastCompany.
She’s referring to Ariana Grande, Demi Lovato, Miley Cyrus, who garner millions of fans and consistently post content on their social media channels that ultimately help launch their records up the charts. Duff grew up in an age before the social media boom — it’s just not her thing.
“It’s a different game now, music. You have to give it all of your time, or none of it,” said Duff. “There’s a very small group that gets played on the radio, and it’s hard to break through that.”
She revealed there were times when the workload became too much.
“I understand the importance of [social media],” she said. “You have to be a brand to stay relevant. But you have to ask yourself, How much do you want to share? How much time do you devote to it? How many selfies can you post? It’s exhausting… You can have a lot, but you can’t have it all.”