No Gaga, no ratings.

The 62nd annual Grammy Awards aired live from the Staples Center just hours after the deaths of NBA legend Kobe Bryant, his daughter Gianna, and seven other people after their private helicopter crashed. The upsetting news shocked the world; it didn’t feel like a night of celebration, and the ratings for the Grammys reflected that.

According to early data, just 16.5 million people watched the Grammys telecast. Though it dominated the Sunday evening time slot, that figure is abysmal in comparison to previous years. 2018 saw an all-time low of 19.8 million people. I’m no math wiz, but that’s three million less people this year.

CBS warns that the metrics may be off because Nielsen no longer measures metered market numbers. They also claim the 16.5 million figure accounts for those who watched the show live – meaning that number excludes people who caught the individual highlights online or social media.

Look, if you’re going to make Ariana Grande and Lana Del Rey walk home empty handed, you’re going to get poor ratings. It’s really that simple.

5 Responses

  1. Am i the only one scratching his head after looking at the winners list? I haven’t watched the scammys in years but watch the performances the next day. I knew Billie would at least win best new artist. I really thought album of the year would go to NFR and record of the year would have gone to 7 Rings. Ariana’s impact was real last year. Billie just made her debut dent.

  2. No surprised! Lana didn’t performed, beyonce could’ve performed that song none of us liked. But camila got two performances. performance are getting weaker and weaker every year… trash! 😒

  3. All these award shows that select the voters are usually racist and as time passes it just becomes clearer.
    Usually the Grammys gets bigger acts to perform. I dont think most of those performers will ever get a Grammy, just based on brand – which is how this particular award feels. It always felt like a club once BOMT didnt win, it was like- dont count on Grammys again.

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