The visual, which plays on the idea of déjà vu, was premiered on YouTube this morning.
It’s an interesting clip. Despite starring Giorgio Moroder as a sage taxi driver and featuring plenty of those godawful blond Sia wigs, the concept stands strong. We follow Italian heartthrob Drew Lipson through a hotel where he meets several Sia doppelgängers, each of whom seduces him in a series of surreal, repeating circumstances.
The concept is solid and it’s executed well, although the “it was all a dream” ending is a little clichéd, but it doesn’t appear to be able to attract the kind of attention that Giorgio needs if he’s going to score a hit from his 13th studio album. It’s also still a little confusing that he’s chosen to release the Sia assisted track when the as a whole record boasts far stronger efforts from Britney Spears, Charli XCX and Kelis.
There’s so much hype surrounding the album that regardless of whether or not “Déjà Vu” sells well as a single, the LP should fare far better. Having said that, Moroder appears to have a leak problem to rival ‘Rebel Heart’, so a bumped up release date might not be a terrible idea at this point.