Check out the first look at Britney’s new perfume Hidden Fantasy.

The scent is described as being “all about expressing the many, mysterious sides of a woman,” according to a press release from Elizabeth Arden, the company funding Britney’s newest scent.

According to, Britney has already filmed a television ad for the new fragrance in New York City back in early October, in which Britney will appear through trees in a forest and ask, “What do you have to hide?”

Britney has released several other perfumes with Elizabeth Arden before, including Curious, Fantasy, In Control Curious, Midnight Fantasy, Curious Heart, Believe, and now Hidden Fantasy.

The perfume is expected to hit shelves January 2009.

Now, time for that men’s cologne!

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