Their most grown-up video yet.
Fifth Harmony does the damn thing in the video for “He Like That.”
“Especially with being a girl group, there’s been a lot of times where people have tried to sexualize us to just get more attention. Unfortunately, sex sells.” That sentence comes from ex band member Camila Cabello, but for the rest of the ladies? They’re owning it.
Fifth Harmony’s new video for “He Like That,” the latest cut off their self-titled album out today, is provocative and grown-up. In it, the girls have sultry stares for days and rock some skimpy ensembles to some choreography. It might not be groundbreaking or boast any actual storyline, but it does make a statement. Anyone else getting “Slave 4 U” vibes in parts?
The release is also interestingly timed (Friday at 8 pm EST). The majority of videos drop at midnight on Thursday, but apparently when Taylor Swift comes through you steer clear.