Surprise! Fifth Harmony released the music video for their new song “Down” featuring Gucci Mane.
How did Fifth Harmony respond to Terror Jr’s claims “Down” is a carbon copy of their song “Come First?” By dropping a glossy new visual for the track.
In it, the ladies cut up a motel parking lot with some slick stylized choreography under a haze of pink light. Eventually, each member takes us up to their individual hotel rooms for some one-on-one action. Gucci Mane makes an appearance for his rap in between shots of the ladies oogling the lens. All in all its very polished.
“Down” is the lead single off the ladies’ forthcoming third studio album – their first without Camila Cabello. “We’re really experimenting with a lot of different sounds,” Ally Brooke Hernandez told Billboard of 5H3, adding that the album includes a mix of “strong pop melodies” as well as “dark urban sounds.” She says for the first time ever, they’ve been playing their own music non-stop. Normani Kordei said they “[co-]wrote more than half of our album.” According to her, “it means more.”
Stronger than ever!