“Our aim with Fantasy is to capture Britney in a new phase of her life,” said Steele. “Curious was about taking chances, being rebelious, bold and young. Fantasy is more romantic and ****. Now that Britney is married and starting a family, it’s time for a more seductive, elusive fragrance. We’re developing brand concepts that resonate with consumers.”
The Fantasy juice, developed by Ann Gottlied and Givaudan, has top notes of red lychee, golden quince and exotic kiwi; a heart of cupcake accord, jasmine petals and white chocolate orchids, and a drydown of creamy musk, orris root and sensual roots.
Its bottle, designed by Jean Antretter, is a fuschia orb studded with pale green Swarowski crystals, with a neck of interlocking rings meant to symbolize the pursuit of everlasting love and a cap of transparent fuschia.
Note that Curious sold for more than 30$ million in its first 3 months. Credit: graphixfx11.