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  1. On November 2, 2000, Britney Spears released the Stronger music video, the third single off her second studio album Oops!... I Did It Again. It was shot from October 5 - 7, and it was directed by Joseph Kahn, being this the first out of 4 videos she would eventually do with him throughout her career (so far). In 2009, Joseph Kahn told MTV News that he considered this video to mark a departure in Britney's image and career: "I think this video is interesting because it's got a very sophisticated, adult look to it [...] It's definitely a departure from the sort of candy-colored videos she was doing before, so I always thought this was the transition between Britney the teenage pop star and Britney the sort of diva she became." He revealed the original concept was created by Britney "For 'Stronger,' she said, 'I would like to dance in a chair and drive in a car and break up with [my] boyfriend. Those are your three elements.' And then, as a director, you go, 'OK, well, how do I make that cool?'" He's also noticed the influence of Janet Jackson's videos such as The Pleasure Principle and Miss You Much for the video's chair routine: "She pitched it to me as an original concept by herself, but the first thing that came to my mind when I thought of the chair sequence, in terms of how it applies to music videos, was Janet Jackson's 'Pleasure Principle' — the iconic chair sequence in that." In 2019, he talked about his original concept for the video in an interview he did for Indy Mogul: "The first time I met her on the Stronger video, I had this entire idea of like pitching like this big thing with a dragon, and dancing in the rain and soldiers and all this stuff, and she's listening, she's listening, I go through my whole pitch and then she looks at me and goes 'I was thinking about dancing in a chair'". The video takes place in a futuristic world where Britney walks into a club to find out her boyfriend cheated on her, so she breaks up with him and leaves, driving away, walking in the rain over a bridge, while we also see alternating scenes of her doing the chair routine choreography. There was a bit of controversy on set with Britney's manager over a particular scene he shot: "There's a shot here where I'm tracking with her, and her legs are spread, and Larry [Rudolph], the manager, was like, 'Don't do that.' And she was like, 'Yes, definitely do that.' " The MTV article also reveals another aspect of the video Kahn was insistent upon, Britney's silver eyeshadow: "One of the big things I wanted to do here, that I was just obsessed with ... I know it sounds really strange, but I wanted her to have gray eye shadow, and I think it looks really good. I remember when I was looking at the close-ups, Britney goes, 'You're really obsessed with this gray eye shadow!' and I go, 'Yes, absolutely.' But if you look at it, it just makes her eyes pop like crazy." The music video was nominated at the VMA's 2001 for Best Pop Video, but lost to *NSync's Pop. Stronger appeared at #71 on the yearly Top 100 of MTV Latin America in 2000, but it reappeared the next year claiming the top position. In October 2019, the music video surpassed the 100M views on her official YouTube channel, becoming her 21st video in achieving that feat.
  2. On October 10, 2008, Britney Spears released the Womanizer music video, the lead single off her album Circus. The video was directed by Joseph Kahn, who had previously directed Stronger and Toxic videos in 2000 and 2004 respectively. It was filmed in September, and according to Kahn, it was Britney who pitched him the original concept with all the elements that were ultimately used in the final product. In an interview with MTV, Joseph said "She pitched to me a very detailed idea of what she wanted to do. She wanted to dress up in costume, she wanted to follow her man to work, and she eventually wanted to show at the end that she is all three of those women." "It was, like, her first video that no one really knew if she could even come on set, you know? It was just a big question as to you know, like, what would that video look like?" he said. "What shape would she be in? Can she really dance? Can she perform? Who is she at this point?" "Womanizer, for me, was a great experience on a personal level, because it completely verified that she was coming back," he continued. "By the time I worked with her on 'Womanizer,' you know, that was the Britney that I knew and it was a fun experience for me." For the sauna scenes Joseph said: "It was an actual sauna and we built a big tent around it ... and Britney, naked again. I guess I have one of the best jobs in the world. I was like, 'You know, if we do this video, and she went through all this work to get a new paint job, I was gonna show off the paint job — she's gonna be naked in this video.' " "By the time it got out — and the beautiful thing about the Internet is that you get instant reaction — the reaction seemed to be very positive. I'm going to sound like such a wuss, but I think I cried," he said. "That sounds super lame, but come on, man — that's five days of some serious stress. And I had to end the video on her smiling, for sure. Like, we just need to tell everybody that she's OK." About working with Joseph Kahn, Britney said "Working on 'Womanizer' with Joseph was a lot of fun. [...] He makes sure that he gets the types of shots that go with the music. It's not like a movie, it's more like a musical. You know, if I say 'on the hi-hat here or on the drumbeat here, I want my leg to be in the air.' And it's that detail, and it does make a difference, and that's what he can do. It's very rare to find people that still know how to do that." The video was nominated for Video of the Year at the VMA's 2009, but lost to Beyoncé's Single Ladies. However, it did win the Best Pop Video category. In MTV Latin America, it landed at #5 on the Top 100 of 2008. In 2013 it reached the 100M views on her official YouTube account. However it was in February 2020 that it got the most views in a single day, ever since it was uploaded to her account, with 1,395,897 views. It's currently expected to reach 300M views in November. Related:
  3. On June 30, 1997 Everybody (Backstreet's Back) was released as the lead single of Backstreet Boys' second studio album Backstreet's Back. The haunted house treatment of the video was based on a treatment he envisioned for rapper Ice Cube a few months prior, and was inspired by the music video of Michael Jackson's Thriller. Joseph Kahn and the Backstreet Boys wanted Antonio Fargas to portray the bus driver, as they were fans of Starsky & Hutch. The video shoot lasted for 36 hours, with Nick Carter's mummy shot being filmed last. Jive did not get behind the concept of the band in costumes or the $1 million requirements, and did not believe MTV would respect the video. The band ultimately had to put up their own money to shoot the video and had to fight with the label to get reimbursed once it was successful.
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