That's 100% true. To me, the perfect example of that was Michael Jackson. He was obviously an amazing artist so he could have been successful with his talents alone, but I remember how back then at least half the conversations around him were about his persona and life. It was so unfathomable that people almost made him bigger and more complex and interesting than what he already was. Before social media, it was the same for Madonna. Heck, even my father or any man (MAN! not gay guys) on the streets would make at least a comment about her now and then. Iconic.