The most interesting part:
Since the US premier of the show on February 5th, online retailer Fragrance Direct has seen a notable increase of sales from the Britney line with an average year on year uplift of 155 percent for the five best selling Britney fragrances.
Created in partnership with Revlon-owned Elizabeth Arden, the perfumes have always proved popular. Fantasy, Curious and Believe are among consistent best-sellers for celebrity perfumes - especially as most of them sit under the £20 price bracket - but the sales have been unexpectedly high so far this year.
“We’ve definitely had a surge of interest in Britney Spears fragrances this month, with five of her most iconic scents peaking in sales,” says Mia Gardner from Fragrance Direct. “Scents from the Fantasy collection have been amongst our best sellers, seeing an uplift of up to 335 percent in comparison to February 2019.
“We have also seen a 48 percent sales increase for the fragrance, Believe, which could be a sign that fans are showing their support to Britney, after watching the new documentary.”