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Beyonce's new visual album "Black Is King" underperforms on Disney+

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Beyonce released Black Is King on Disney+ last Friday. It didn't debut with stellar figures, according to a new report from Yahoo!.

They claim it was the tenth most-watched item on Disney+, attracting less than 4% of total users in its opening weekend. It trails way behind The Incredibles 2 followed by Frozen 2, The Muppets, and Hamilton.

It ranks worse when considering how much time subscribers spent on Disney+, coming in at number 13, with users only spending about 2.2% of their time watching that film.

By comparison, Hamilton came in at number one with 22%.

Disney has 100 million paid subscribers across all its platforms. 

However, numbers aren't everything. Black Is King is a stunning 80-minute body of work with an empowering message. It was also widely-received amongst critics with a 100% score on Rotten Tomatoes. 

Exhale, does this surprise you? I think Disney+ was an... interesting platform to put the visual album on. The marketing and timing for the project was also a little confusing. A lot of Exhalers and even some of my friends were under the impression Black Is King was supposed to be an entirely new album. When I told them it was based off The Gift soundtrack, which she released last year for The Lion King, everyone was like "ohh??

Did you watch Black Is King? What do you think? 





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It underperformed because Yonce is heavily...

This is gonna make people in here so happy 

And sometimes you make up streaming numbers to look like you didn’t lose...

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And I oop—

EDIT: Jks aside, it looked amazing! At least it’s critically acclaimed ☺️

🥀 𝔯𝔢𝔟𝔢𝔩𝔩𝔦𝔬𝔫 🥀

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1 minute ago, Corso said:

It doesn’t make me happy. It just made me giggle a little. :weusay:

well DON'T! :lessons:


okay maybe it's a little funny :tifflmao:


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<<<Magic Begins At Midnight>>> 

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i'm a fan of her since 2001 but i have watched it for free :idkney: This is why tours are so important for artists ( you need to pay if you want  watch it) and no one give a **** anymore on album sales :staysalty:

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13 minutes ago, Midnight said:

This is gonna make people in here so happy :beyfedup:


I know, which kinda sucks. Beyonce deserves all the hype but haters say otherwise.  :beat:

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