Hula-la Swimwear appears to be the swimwear of choice for pop icon Britney Spears. Hula-la swimwear adorned her obviously pregnant body in the recent flurry of photos taken of her and her family on Miami and Malibu beaches.
The pictures of Britney in two Hula-la bikinis landed inside People Magazine, Life & Style, In Touch Magazine, on the cover of US Weekly, and in several other magazines, spurring great interest in Hula-la Swimwear.
“As Britney and other celebrities have discovered our new line, the demand for our suits has grown exponentially,” says Erika Ireland, designer for Hula-la.
“We love that celebrities like Britney, who can buy any swimsuit brand out there, are choosing Hula-la swimwear. I think Britney looked beautiful and I love that she is celebrating her pregnant body. I am flattered that our swimsuits are appealing to celebrities, both pregnant and not. It certainly is good for business,” says Ireland.
Hula-la Swimwear is based in Kailua, Hawaii. The brand was launched this year by designer Erika Ireland, who is a new mom, a former swimwear model, and a former prosecuting attorney. Erika shifted careers several years ago when she launched Hawaiian Hula Girl Swimwear, the predecessor to Hula-la. Ireland concentrates on designing suits that are ultra-flattering, yet functional and that look great on a wide variety of figure types. Hula-la Swimwear is featured on the cover of this month’s Women’s Health Magazine, as well as in Surfing Magazine’s recent Swimsuit Edition.