Is a massive social media following enough to score someone a hit?
According to OneRepublic frontman, Ryan Tedder, it is.
The “Counting Stars” crooner tried illustrating a point about our wackadoo streaming culture, and how it churns out hits based off of the amount of eyes following the person, not necessarily because they’re talented. Or the song’s a success even if it’s just alright because of Internet reach.
Tedder explains to the BBC that OneRepublic manages to have songs chart for long periods of time, yet they rarely explode to the top because they don’t have that “holy crap factor” like some of his musical counterparts do. He names Billie Eilish, One Direction and Maroon 5 as examples. He also says it’s due to them rarely collaborating with other artists.
“We don’t have Cardi B and her Instagram followers swarming to our song.”
Here’s where things get particularly dicey. Tedder uses Lovato as his example of how a song can perform well despite its quality due to the amount of eyes on that person.
“Demi Lovato could drop a record that’s a ‘B minus’ and it will explode out the gate and react immediately with momentum because she’s Demi Lovato,” he said. “Now I’ve got nothing against Demi – all of us have released B minus records – but I’d be lying if I said there weren’t days where I wish that was the case with OneRepublic.”
Tedder makes a valid point, but it’s worth mentioning this is how the industry has always worked. Artists are far more accessible, and because of that so is their music. I also agree that the amount of streams a song gets doesn’t automatically equal a good song. It simply means a lot of people heard it.
Stream one of Demi’s grade A songs below: