Curious Is Doing Really Well

November 4, 2004 By Jordan Miller

E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden, Inc., commented, “Our business is experiencing a great deal of momentum as we head into the holiday season. The Britney Spears’ Curious fragrance was launched in U.S. department stores in September and has exceeded both retailer and industry expectations. It is currently the number one ranked fragrance in U.S. department stores, and while it is early, we anticipate this fragrance will continue to perform well for the remainder of the year. Additionally in September, we launched Elizabeth Arden Provocative Woman in our international and travel retail markets, and based on both retail results thus far and a strong advertising campaign, we are looking forward to good holiday season results.

Thanks to Britellectual From EFG.