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The 1975

The 1975 Announce More North American and European Tour Dates

I Like It When You Continue to Tour, for We Are So Grateful yet So Selfish for It.

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Before You Go The 1975

The 1975 Is “Somebody Else” In Their Self-Obsessed New Visual

How do you get over heartache? Fall in love with yourself.

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Ariana Grande BH Buzz Ciara deadmau5 Jason Derulo Nick Jonas The 1975

BH Buzz: Ariana Grande Joins The Cast Of Hairspray Live

Plus new music updates on Nick Jonas, DeadMau5, Ciara, Jason Derulo, Zara Larsson and more.

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Kelly Clarkson The 1975

Kelly Clarkson’s ‘Piece By Piece’ Returns To Billboard 200, The 1975 No. 1

Clarkson’s latest studio album jumps 682 percent.

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The 1975

The 1975 Premiere ‘The Sound’ Video, Drop Album

Rock band call out their critics in colorful new video.

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Justin Bieber The 1975

The 1975 Cover Justin Bieber’s “Sorry”

Listen to The 1975’s jazzed up take on Bieber’s No. 1 Purpose track.

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5 Sentences Or Less The 1975

The 1975 Make Their SNL Debut: Watch

The band performs “Love Me” and “The Sound” on SNL.

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The 1975

The 1975 Put Forth The Incredible ‘The Sound’

Listen to this pop rock banger from The 1975.

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The 1975

The 1975 Release “Ugh!” Music Video

Step onto the rock-pop band’s neon stage.

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The 1975

The 1975 Cryptically Confirm New Album/Tour

The1975

The 1975 are changing their image for their sophomore album.

While The 1975 aren’t exactly mainstream yet, the band’s debut album went to #1 in the UK, cracked the US Top 30, and their logo adorns many a hipster t-shirt/tumblr blog.

taylor-swift-matt-healy-the-1975

Formed in 2002, the band consists of Matt Healy, Adam Hann, George Daniel and Ross McDonald.

One of their biggest songs so far is the alt-rock tune Chocolate:

To kick off promotion for their upcoming second album, the band has opted for an intensely viral campaign, starting with a move that yesterday sent fans into mad panic, wondering if the group was considering splitting up.

Frontman Matt Healy posted a cryptic image on the band’s official twitter depicting a cartoon “old” self strangling his “new” self with the caption:

“Our projected identity must change not only visually but philosophically – how do you do that? Firstly we must reclaim our identity & repossess our control of it… Until then there won’t be any pop music or dancing with long hair.”

Dramatic.

Then they all deleted their accounts.

Fans everywhere feared the worst…until the band reappeared 12 hours later, with a new look logo.

Soon after a Letter Of Truth was posted, finally detailing just what the hell was going on:

For the TL;DR crowd, The 1975 will hit the road again in November this year and their 2nd album will drop in 2016.

Their tour presale begins tomorrow:

The band also left fans with a final puzzle piece to obsess over till November – apparently the new album title has been hidden in plain sight for some time. The last line of the letter reads “You’ve known the new title all along”.

What do you think The 1975’s new album title could be?