Celebrities will stop coming to Fiji if their movements could not be kept confidential, the country’s tourism industry said this week. Industry organizations said the privacy of the celebrities who often traveled in private jets should be respected. South Pacific Tourism Organization chief executive Lisiate Akolo said in some countries the media ruined the holidays of celebrities who spent a lot of money on their vacation.

He said Fiji was popular in the region because of its five-star island resorts and strict confidentiality was maintained by the management, staff and handling agents. The Fiji Times took the views of organizations after the arrival of newly-wed pop star Britney Spears into the country on Monday morning.

Ms Spears will spend eight days with her dancer husband Kevin Federline at a five-star resort in the Yasawa Group.The source said the couple were accompanied by their bodyguard and flew into the country on a private jet. They will spend almost $2000 each per day at the resort. That is just for food and accommodation. An executive of the resort declined to comment, saying the privacy of guests was important for the company.

Fiji Visitors Bureau chief executive Viliame Gavoka said details of celebrities were so confidential the bureau did not have any statistics on it. He said the country received free mileage when the stars returned home and told their fans and the media they had just returned from Fiji. Mr Gavoka said celebrities provided free publicity and should return home with good memories.He said the celebrities liked the remoteness and the privacy and for many of them Fiji was their regular holiday destination.

Airports Fiji Limited media officer Prasheeta Ram said celebrities did not want public attention when they were on holiday. She said AFL handled only security aspects of the stars and all staff members had to adhere to the confidentiality policy of the company, which applied for all visitors coming in the country.Air Fiji manager airline operations Arthur Whippy said his company handled a lot of airline transfers for celebrities and staff adhered to the policy of confidentiality.

He said the airline prohibited staff from releasing details of any passenger, regardless of their status. Fiji Hotel Association president Dixon Seeto said the arrival of celebrities into Fiji always added a brand to Fiji.He said these guests spent a lot of money and should be looked after well. Mr Seeto said visitor arrivals picked up after political instability when celebrities started visiting the islands and talked about their stay after returning to their countries. He said these visitors would not return to the country if the public and the media disturbed them.
Air Terminal Services acting chief executive officer Isimeli Qaranivalu said the company handled the arrival of the visitors but most of the staff did not know which celebrity was coming or for how long they would stay as all details were handled by agents.

He said ATS was committed to providing 100 per cent services to all customers and celebrities and stars who came in private jets often had their programs pre-planned and known only to them and their agents.

The country has been a popular spot for Hollywood stars who either come to the island resorts for a break or on honeymoon.Among stars who frequently visited are Nicole Kidman, Pierce Brosnan, Russell Crowe and Mel Gibson. Mr Akolo said it was important for people involved in the tourism industry to remember that guests wanted the best service for the money they spent.

He said some tourist destinations in the region had been attracting celebrities for a number of years because of the services they provided. Thanks worldofbritney.com

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