10 years ago today, Britney Spears launched the Onyx Hotel Tour!
Originally named the In the Zone Tour, the Onyx Hotel Tour kicked off on March 2, 2004, showcasing Britney’s fourth studio album, In The Zone.
Britney said of the show:
“I would love my audience to walk out of the auditorium feeling like they had the most magical experience of their life. The onyx stone is kind of symbolic of what guides me in my life, like there’s a bigger picture in everything, and there’s something that guides you where you need to go, from point A to point B”.
The setlist included:
“Check-In” (Performance Introduction)
“Overprotected” (The Darkchild Remix)
“Boys” (The Co-Ed Remix) mashed with the album version of “Boys”
“Mystic Lounge” (Video Interlude)
“…Baby One More Time”
“Oops!… I Did It Again”
“(You Drive Me) Crazy”
“Mystic Garden” (Video Interlude)
“The Hook Up”
“I’m a Slave 4 U”
“The Onyx Zone” (Video Interlude)
“Security Cameras” (Video Interlude)
“Touch of My Hand”
“Breathe on Me”
“Club” (Performance Interlude)
“(I Got That) Boom Boom”
“Check-Out” (Video Interlude)
“Me Against the Music” (Rishi Rich’s Desi Kulcha Remix)
Promotional photos for the show were shot by Markus Klinko & Indrani. Check more out in XRAY:
MTV was chosen as the tour sponsor, which included advertisements in the tickets and interactive promotions in MTV.com, such as exclusive downloads, streaming video and ticket and merch auctions benefiting the Britney Spears Foundation. Three episodes of TRL were dedicated to a behind-the-scenes special. Vice president of music marketing and promotion Joe Armenia talked about the sponsorship:
“There are not that many artists that appeal to every territory with an MTV channel, but Britney Spears is one of the select few. We have been waiting for the opportunity to make a global splash, and the Britney tour is it. For the better part of the rest of the year, we’ll be on the road with Britney. This is more support than we’ve ever given an artist in the U.S., let alone all over the world. We love the association with Britney; she has always been a core part of this channel and our fans love Britney.”
Did YOU see the Onyx Hotel Tour? I saw it in L.A. at the Staples Center and a few months later I dreamt up BreatheHeavy. Epic tour is epic!