Britney’s secret project is no longer a secret.

Britney’s secret project is no longer a secret.

The pop princess is the new face of a high-end clothing line named Kenzo. We know this because pictures from her photoshoot for the brand endorsement deal are now on the Internet. Queen B can be seen wearing the same denim jacket she wore in the ~secret project~ Instagram post. In another photo she’s wearing a black cap. The set in the background is also identical. This is definitely it.

See what Exhale is saying about this.

Britney recently said she was developing a second fragrance, and also called that a secret project, but this Kenzo reveal does not give the men’s cologne rumor any traction. It appears she’s developing another perfume for women. Considering it’s a multi-billion dollar industry for her… if it ain’t broke don’t fix it.


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This also means Britney’s shifting her look into new territory – we haven’t seen her represent a luxury brand in quite a while, so perhaps she’ll develop this theme and splash it onto B10.

Neither Kenzo nor Britney have confirmed their collaboration with one another, but the photos that have surfaced should be all the confirmation you need.

Unfortunately, we cannot post the new photos, but a quick search for Britney’s name on Instagram or Twitter will turn up something.


Secret project ????

A post shared by Britney Spears (@britneyspears) on

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