Britney Spears Launches New Fragrance ‘Prerogative: Rave’August 27, 2019
The princess of pop puts out a spin-off perfume.
Britney Spears is reportedly taking 2019 to focus on regaining control over her personal life, but the Britney Brand is still producing products for purchase.
Every six months or so, the pop star’s company releases a new fragrance. The latest is Prerogative: Rave, a re-working of Prerogative, which she released in 2018 alongside a string of seductive, *******-style promos.
The original was marketed as unisex (“a fragrance for all”), however most agree the scent is far more feminine (where’s that men’s cologne tho?). It’s also worth mentioning in between Prerogativeand Prerogative: Rave, Britney released another spin-off perfume, Rainbow Fantasy.
Miss Brit has yet to mention the new perfume, but it certainly exists; a photo of Britney (from her 2013 Piece Of Mephotoshoot) and a picture of the bottle/packaging have recently hit the Internet. On the new materials, the letters R-A-V-E in the word “PREROGATIVE” are highlighted. Get it? Cause, you know, prerogative has the word rave in it? Someone was paid a lot of money for noticing that! I would have preferred the word GIVE, but I wasn’t involved in the creation meetings so RAVE it is.
For nearly $30, what will you smell like wearing Rave? According to the listing on Boots.com, it features the following Top notes of Mandarin, Williams pear, raspberry / Heart notes of Red calla lily, freesia, green jasmine and Base notes- Sandalwood, cedar, cashmeran, musk.
The tagline is: “The new uninhibited fragrance for all.”
We love consistent marketing.
And just because it’s available, here’s a copy + paste of the description:
“Daring. Energetic. Irresistible. Step into a world where everything provocative is pushed to the next level. Show your moves. Dance the night away. Live like there’s no tomorrow.
Prerogative Rave. The new uninhibited fragrance for all from Britney Spears™
“A hook of zesty and mouthwatering mandarin is made even more luscious with crisp Williams pear and juicy raspberry. In the floral heart, hypnotic red calla lily is wrapped with dewy freesia and fresh green jasmine. Sleek, modern sandalwood and cedar notes, along with cashmeran and musk, wrap you in an addictive sensuality.”