Fans of Britney Spears will soon be able to pamper themselves like their idol with her new range of Curious beauty products, developed with cosmetic giant Elizabeth Arden.

And in preparation for the Stateside release of the new fragrance from that range, Elizabeth Arden has unveiled a promotional campaign featuring the singing sensation in a suggestive video and pictured in sultry mode on a sofa.

The famous beauty brand, which already boasts A-listers like Catherine Zeta-Jones and Elizabeth Taylor on its roster, announced earlier this year that they would be launching Curious – an exclusive line of fragrances, cosmetics and skin care products – in partnership with the 23-year-old. The first product from the line is the vanilla and magnolia scented perfume, which will be available across Europe in the spring of 2005.

The Toxic singer follows the fragrant footsteps of fellow pop icons Jennifer Lopez, Celine Dion and Beyonce, who have all recently developed their own beauty products.

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