100% of the profits are being donated to fund pioneering research at Alder Hey in the UK.

Britney Rocks Matalan Hat For A Good Cause

Britney continues her philanthropic work with kids by promoting a cause for the Alder Hey Children’s Hospital and Charity.

Britney wears many hats: mom, pop star, professional Instagrammer, but today she’s wearing a Matalan hat in the hopes fans purchase one, too.

100% of the profits are being donated to fund pioneering research at Alder Hey to develop better, safer medicines for children across the UK.

The “Pretty Girls” singer said, “Supporting an amazing cause with one stylish hat! 100% of profits from these Matalan hats goes to Alder Hey Children’s Hospital and Charity. #ImABobble… Which one are you?”

Supporting an amazing cause with one stylish hat! 100% of profits from these Matalan hats goes to Alder Hey Children's Hospital and Charity. #ImABobble… Which one are you? britney.lk/alderhey15

Posted by Britney Spears on Wednesday, November 11, 2015


Last year, Britney teamed up with Zappos to contribute towards the Nevada Childhood Cancer Foundation.

Queen of charity!

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