Looks like Britney is headed for one of her first endorsement dears in nearly 4 years. I’ll give ya a hint: “for those who think young ;)” Ok no not Pepsi, but close! Bally’s Total Fitness. Bally’s is negotiating with Britney’s father Jamie for Brit to be the “frontwoman” of Bally’s. Wonder if it requires the back part? And according to TMZ, “Jamie has the power as co-conservator to make it happen.”

Larry Rudolph, who is close friends with John Wildman, the Chief Marketing Officer of Bally’s, is also fond of the idea. Looks like this could be good for her! “During the negotiations, Britney has been going to the club at least once a day and up to as many as three times a day. She’s training with two of the company’s top personal trainers… She’s also working with the company’s nutritionist, who has put Britney on five to six quality meals a day.”

The whole thing is still in the negotiating stage. Nothing official. Yet. “We’re more interested in Britney Spears’ health than her $19,” a company insider revealed. The only way I approve of this is if Fergie’s “Furgalicious” song is playing in the background of the commercial: “I be up in the gym just workin on my fitness he’s my witness muahhh.”

Bally’s! For those who look young. Ding!

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