Fans definitely noticed the many product placements in Britney’s Hold It Against Me music video (Radiance fragrance, Plenty of Fish, make up etc). This allowed for a bigger budget and a fat paycheck to Britney.
TMZ says Brit made $500,000 off the vid. The dating site Plentyoffish.com saw immediate results … a 20% spike in traffic the day after the video premiered.”
Would you rather see less flash in a video and no product placement? Or see the tackiness of product placement and enjoy a more expensive looking video?