Cotton’s Blue Jeans Go Green program is auctioning off an autographed pair of Britney’s jeans to raise awareness about textile recycling, the company tells BreatheHeavy.com.
Other celebrities joining “The Great Denim Challenge” include Hayden Panettiere, Heidi Klum, Adriana Lima, Ryan Phillippe, Darren Criss and more.
The Blue Jeans Go Green denim recycling program has diverted over 600 tons of denim from landfills since it began in 2006. The diverted denim has been given new life in the form of nearly 2 million square feet of UltraTouch™ Denim Insulation, which has been provided to communities in need and public works projects around the U.S.
If you’re interested, bid on Britney’s Adriano Goldschmied jeans here. The auction ends November 6.