BH Buzz: Taylor Swift Is Actually The Most Marketable CelebrityJanuary 14, 2016
Plus, Adam Lambert joins Rocky Horror Picture Show, 30 Seconds To Mars are releasing something tomorrow and more.
■ On Wednesday, a report from The NPD Group suggested Rihanna is the “most marketable” celebrity due to her many endorsement deals that include Puma, Mac, the Barbados Tourism Agency, Stance, Balmain, Dior and Samsung. Based off their data, they claimed she has almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity. They stated, “We can now prove what has been suspected when making expensive sponsorship decisions—that celebrities are media properties in their own right, with audiences that have nuanced brand preferences.”
Cue Taylor Swift. She was also ranked as the most marketable artist in the business.
Forbes details a new report from London-based media and sports market research company Repucom who compiled data that suggests Swift is actually leading the pack, giving her a score of 88.5. The Top 5 also includes (in order) Justin Timberlake, Lady Gaga and Katy Perry.
Also in the top ten are Snoop Dogg, Nick Jonas, Britney Spears, Nicki Minaj and Bruno Mars.
Interestingly enough, Rihanna didn’t make their cut.
■ Adam Lambert will co-star in Fox’s ‘Rocky Horror Picture Show’ [Hollywood Reporter]
■ OMI – “Drop In The Ocean” music video:
■ 30 Seconds To Mars are dropping something… tomorrow.
■ Another bit of Bebe Rexha’s upcoming single “No Broken Hearts” is used in the preview for The Magicians on Syfy.
■ Steve Aoki Feat Rich The Kid & ILoveMakonnen – “How Else.”
■ Tom Parker – “Lost In Your Love.”