It allowed “for a kind of artistic control that few black artists have experienced.”
Takes money to make money.
I’m still sorting my feelings over the loss of Beyoncé’s Grammy snub for Album of the Year earlier this month. Adding insult to injury is the revelation that Queen Bey used her own money to pay for the project.
The pop star’s longtime collaborator, director Melina Matsoukas, opens up to The New Yorker about her experience working with one of the world’s most influential artists. She says Beyoncé funded Lemonade on her own, which allows “for a kind of artistic control that few black artists have experienced.”
Matsoukas also touched on the themes incorporated throughout the film – specifically race. “[Beyoncé] wanted to show the historical impact of slavery on black love, and what it has done to the black family. And black men and women — how we’re almost socialized not to be together.”
Matsoukas says the visual for “Formation” was inspired by Toni Morrison, Maya Angelou, and Octavia Butler, as well as scenes of black history, from slavery through Mardi Gras parades and the Rodney King protests. “I wanted to show—this is black people,” she said. “We triumph, we suffer, we’re drowning, we’re being beaten, we’re dancing, we’re eating, and we’re still here.” Matsoukas wrote out a treatment for the vid sent it to Beyoncé in the middle of the night. She responded within hours to say she loved it.
Read the full interview here.