Beyonce says she invested in the company because it’s the future of natural hydration.


I been drinking… watermelon.

Beyonce just released Lemonade, but her tastes are broader. She’s aligned herself with a cold-pressed watermelon juice company called WTRMLN WTR (how Weeknd of them). It’s Bey’s latest effort to further her image as a fitness ambassador since launching her line of women’s sportswear called Ivy Park.

“Beyonce’s partnership and investment brings energy and purpose to our mission to help educate consumers about clean, healthy hydration for active lives,” said company founder Jody Levy to Entertainment Weekly.

“With all the functional and nutritional values, fitness trainers, pro athletes, and health-conscious consumers are increasingly turning to WTRMLN WTR, especially at that critical point of sweat.”

Beyonce also commented on the partnership, the first statement she’s released since her visual album dropped… and it’s about watermelon-flavored water. OKAY

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyonce said in a statement. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

I’m assuming Beyonce’s impact will inflate the prices of a standard watermelon. For your information, a 12-pack is priced $39.99.

Thoughts? Let us know in Exhale.

And while you’re at it… leave a comment and follow us on Facebook, Twitter & Instagram.