Mad props to Beyonce for releasing an unannounced new album on iTunes Thursday night. No promotion, no hype, no hints leading up to its debut – it’s all about the music – reminding us how titillating it is to surprise and submerse listeners into an album.
The self-titled record is a “visual album” with each song receiving its own video treatment.
1 Pretty Hurts
3 Drunk in Love (feat. Jay Z)
5 No Angel
9 Mine (feat. Drake)
11 ***Flawless (feat. Chimamanda Ngozi Adiche)
12 Superpower (feat. Frank Ocean)
14 Blue (feat. Blue Ivy)
Beyonce told fans:
“I see music. It’s more than just what I hear. When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.”
“I miss that immersive experience. Now, people only listen to a few seconds of a song on their iPods. They don’t really invest in a whole album. It’s all about the single. And the hype. It’s so much that gets between the music and the artist and the fans. I felt like…I don’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready. From me to my fans.”
Of course it’s all about “Britney Jean” for a Britney fan, but right now they’re definitely talking about Beyonce. What do YOU think?