Whoever said that beauty on the inside is a liar.


Whoever said that beauty on the inside is a liar.

Earlier this week, the princess of pop formally announced The Britney Spears Lifestyle program.

In a statement, Britney said she teamed up with a company named Epic Rights to “create a new contemporary lifestyle collection.” It includes merchandise that spans fashion apparel, hair care, accessories, exercise gear and electronics. They plan on releasing it in spring 2019, which means spring 2019 is when I go broke.


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Epic Rights already added Queen B to their roster, and she’s in great company. Celine Dion, Madonna, Barbra Streisand, ACDC, Billy Joel, Bowie and many other superstar musicians are listed.

Here’s where things get interesting… each artist on Epic Rights’ roster is represented by their logo. So, if we are to assume these are official logos, then Britney’s current logo with Epic Rights is a glittery pink, MySpace-inspired concoction, and the Britney Army is having a really difficult time getting behind it (see below).

See what Exhale is saying about the logo here.

Where did it come from? BreatheHeavy’s Exhale forums did a little investigating. There’s a theory it was created by someone from photographer Randee St. Nicholas‘ team. Why?

It’s due to a comparison from Carrie Underwood’s new album cover for Cry Pretty. The picture of Carrie was taken by Nicholas, and it uses a similar pink, glittery texture. Britney frequently collaborates with Nicholas, including photoshoots for Piece Of Me, Glory, and Femme Fatale. The theory is wild, but there’s some logic here.

Why does this matter? It really depends on how you look at things.

The logo Epic Rights used could very well appear on merch that you’re probably going to spend your coins on, and from a design standpoint it’s just not an accurate representation of Britney’s brand anymore (my opinion), (AND FOR GOD’S SAKE WE WANT BLACKOUT-STYLE MERCH AND A MEN’S COLOGNE WHAT IS THE HOLD UP ok thanks).


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On the flip side, I am also not too invested in wanting to rip it apart, because I have a sneaking suspicion it’s merely a placeholder for now until the actual logo is created for Brit’s forthcoming lifestyle line. Quite honestly, at this point in her career… the logo could be an apple emoji slapped onto a white T and and an iPhone case… and we’d all buy it anyway.

Thoughts on the logo? Leave a comment below!

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