The streaming service will now pay artists during initial 3 month trial period.


Is Taylor Swift officially the most powerful person in the music industry right now?

It would certainly appear so, as it took less than a day for her open letter regarding artist royalties, to convince Apple Music to change its tune.

Apple’s senior vice president took to Twitter to clarify:

Taylor, who is currently touring Europe, expressed relief at the quick decision on her Twitter:

She still has not, however, agreed to work with Apple Music or distribute her music with them, as yet.

In an interview with Billboard, Eddy Cue spoke about making the decision:

“We’ve been hearing a lot of concern from indie artists about not getting paid during the three-month trial period, which was never our intent. We never looked at it as not paying them. We had originally negotiated these deals based on paying them a higher royalty rate on an ongoing basis to compensate for this brief time. But when I woke up this morning and saw what Taylor had written, it really solidified that we needed to make a change. And so that’s why we decided we will now pay artists during the trial period and we’ll also keep the royalty rate at the higher rate.”

Taylor’s stance has divided many, with some believing the move is an entirely self-centered money grab, and others seeing it as an inspiring power play.

Do you agree with Apple’s decision to change based on Taylor’s approach? If not, what could Taylor have done differently? Let us know in Exhale.