Beyonce and JAY Z wanted their fans to know a tour exists without officially announcing it.
We love a power couple play.
For the last several weeks, bits and pieces of Beyonce and JAY Z’s joint tour trickled onto the Internet. Then on Monday (March 5), Queen B’s official Facebook page and Ticketmaster simultaneously unveiled a date for their tour and revealed it’s called the On The Run 2 Tour. It didn’t take long for the news to light up the blogosphere, but by the time most outlets went to hit the publish button, the dates and links were mysteriously removed. However, the Internet is forever, and Beyonce and JAY Z know this.
Billboard confirms from two separate sources they are in fact heading on tour together this summer, and they’re even speculating the news leak was intentional.
Why? They claim Coachella organizer Goldenvoice requires headliner artists to withhold new tour dates / announcements until after the festival. In case you’ve been living under a very large rock, Beyonce is headlining Coachella next month.
Here’s a copy + paste excerpt from Billboard explaining their theory:
“Waiting until April 22 (the Monday after Coachella) would give her 98 days to announce, sell tickets and market the Philadelphia show, which would be shorter than the window needed for most stadium tours, but would probably be enough time since there is likely to be strong demand for the co-headlining show. There’s also the possibility the leak was a planned marketing stunt to generate buzz for the event and remind fans to set aside a few dollars, especially with a busy 2018 summer taking shape with stadium jaunts for Dead and Company, Pearl Jam, Ed Sheeran and Def Leppard with Journey. A July 30 show will come two days after back-to-back shows at nearby Citizens Bank Park for Billy Joel and Eagles, and two weeks after Taylor Swift’s Reputation tour stops at Lincoln Financial Field.”
In a nutshell? Beyonce and JAY Z wanted their fans to know a tour exists without officially announcing it. Brilliant!