RIP Awards Shows: The Ratings For The AMAs Hit New Low

No Gaga, no Britney, no Katy, no ratings.

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Not even Taylor Swift’s massive star power could save the fate of the American Music Awards, which joins its fellow awards shows like The Grammys and The Emmys from a year-after-year decline.

According to Variety, the AMAs’ ratings dipped 25% in their key demographic and 29% in total viewership from 2017. It’s worth mentioning their shows in 2016 and 2017 also hit all-time lows.

Curiously, for the first time in a decade, the AMAs were not held on a Sunday in November.

It’s not clear why they aired on a seemingly random Tuesday in October, but perhaps after reviewing the latest figures, AMA execs will re-think their decisions. Eh, I’m not sure it really matters.

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Awards shows in general are dying because of how accessible all of the artists are because of social media and the death of television (though “The Voice” had 9 million viewers, “This Is Us” had 8.8 million and “New Amsterdam” had 7.1 million).

Hey, there’s always 2019.

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