No Gaga, no Britney, no Katy, no ratings.
Not even Taylor Swift’s massive star power could save the fate of the American Music Awards, which joins its fellow awards shows like The Grammys and The Emmys from a year-after-year decline.
According to Variety, the AMAs’ ratings dipped 25% in their key demographic and 29% in total viewership from 2017. It’s worth mentioning their shows in 2016 and 2017 also hit all-time lows.
Curiously, for the first time in a decade, the AMAs were not held on a Sunday in November.
It’s not clear why they aired on a seemingly random Tuesday in October, but perhaps after reviewing the latest figures, AMA execs will re-think their decisions. Eh, I’m not sure it really matters.
Awards shows in general are dying because of how accessible all of the artists are because of social media and the death of television (though “The Voice” had 9 million viewers, “This Is Us” had 8.8 million and “New Amsterdam” had 7.1 million).
Hey, there’s always 2019.