Revisit ’25’ right now.
UPDATE // JUNE 30: Billboard confirms Adele’s decision to allow 25 onto streaming platforms like Spotify has ensured its place in the Top 10 next week on the Billboard 200 chart.
They estimate with streaming, the “When We Were Young” singer should move around 32,000 to 37,000 units and secure her a spot back in the Top 10 with the likes of Drake and Beyonce.
Queen of album sales. Stream 25 below just cause:
EARLIER // JUNE 23:
Better late than never.
After seven months of holding out on us, Adele will finally unleash her record breaking album 25 on major streaming services including Spotify, Apple Music, Amazon Prime and Tidal, Billboard confirms.
It’s a curious move for Adele to make. Why now? In 2015, she told Time streaming is “a bit disposable”
“I know that streaming music is the future, but it’s not the only way to consume music,” she said. “I can’t pledge allegiance to something that I don’t know how I feel about yet.”
It appears Adele has become more familiar with it.
As Billboard points out, the decision to withhold 25 from the digital waves helped the “When We Were Young” singer break the single-week sales record upon its release, selling 3.38 million albums in the U.S., which shattered the previous record, set by *NSYNC’s No Strings Attached in 2000, which sold 2.42 million copies in its first week.
More recently, Kanye West held his latest album The Life Of Pablo captive on Tidal for some time before releasing it elsewhere. After the lift, Yeezy launch to No. 1 on the Billboard 200 albums chart. Adele could quite possibly see a resurgence with this big move.
25 will be made available at midnight.