Nichols’ video is a dark twist on the ‘Beauty and the Beast’ fairytale.
There’s a beauty behind the madness.
Paige Nichols is chained to love in her Beauty & The Beast-inspired music video for “Burn” where she explores the Stockholm-syndrome phenomenon plaguing a woman chained to a love that’s grown too tumultuous to control.
Grammy-winning songwriter Jacob Luttrell, who’s also featured on Zedd’s newest track “Done with Love,” co-wrote “I Don’t Like It, I Love It,” by Flo Rida ft. Robin Thicke, “Marvin Gaye,” by Charlie Puth ft. Meghan Trainor and Enrique Iglesias’ “Tonight (I’m Lovin’ You),” lends his smooth and unmistakable voice and presence to the song and music video directed by Jacob Johnston.
“Sometimes fires grow so out of control, you have no choice but to let them burn themselves out,” Nichols tells BreatheHeavy.com about the song. “I think the same can be true in a relationship, and that was the inspiration when I wrote ‘Burn.’ I was trapped in a tumultuous back and forth relationship at the time, and though part of me knew I had to break free from the cycle… neither of us could let it go. It had to end in flames.”
She adds the video captured the spirit of the song, but “also something larger than life, as toxic relationships can feel sometimes.” She continues, “We found that by taking a dark twist on the ‘Beauty and the Beast’ fairytale. Here’s this girl, held captive by someone… literally in chains… but she can’t help but fall for him. It’s like Stockholm syndrome… Even as he’s holding her hostage, she sees the man she loves in him, not the monster. I think so many people can identify with that, letting your feelings cloud your judgement.”
“It’s really only when you get out of the relationship do you think back and wonder what was truly real, what exactly just happened and if you really even knew that person at all. I hope when people watch, they can relate to the feeling and emotion of the song, and know for sure they’re not alone in struggling to break free of something.”
Watch it here: