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The 2018 Grammys Ratings Hit An All-Time Low

The 60th annual Grammys saw a ratings dip of 21% from 2017.

The 60th annual Grammys saw a ratings dip of 21% from 2017.

Awards shows are quickly becoming a thing of the past. That’s not my opinion, but a measurable forecast.

Last night’s three-and-a-half hour show was given a 12.7 rating by Nielsen Media, the biggest decline since 2013.

The Hollywood Reporter says the event saw a 21% decline in ratings from just one year ago, possibly giving the Grammys its worst-rated show of all-time. They’re waiting for an updated figures report to confirm.

Programming Insider has the gritty details:

CBS more than doubled the competition combined in the household overnights thanks to the “60th Annual Grammy Awards.” And this will certainly translate into a significant demographic victory. But the three-and-one-half hour telecast actually dipped by 21 percent year-to-year, with a 12.7 rating/27 share in the household overnights from 7:30-11 p.m. ET (versus a 16.0/26 on 2/12/17). That 16.0 household rating last February for the “Grammys” translated into 26.07 million viewers and a 7.8 rating in adults 18-49, based on the Live + Same Day data.

Unfortunately, I’m not surprised by this. There was zero hype from people outside of the industry and Internet fandoms.

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