For the first time ever, The Weeknd chose to perform for daytime TV.
Tesfaye incorporated a laser lights show to accompany his slick performance of "Starboy" on The Ellen DeGeneres Show, which produced an emphatic "I love you so much!" from DeGeneres at the end.
The promotion is paying off; early estimates predict Starboy, which dropped last Friday (Nov. 25), will debut at No. 1 next week with 400K in sales plus streaming.
Thoughts? Let us know in Exhale.
And while you're at it... leave a comment and follow us on Facebook, Twitter & Instagram and subscribe to our YouTube channel.
Recommended for you
Katy Perry Low-key Took A Dig At Britney Spears At The GRAMMYs... Twice
Lady Gaga Gets Massive Moth Tattoo Ahead Of Grammys
Katy Perry's "Chained To The Rhythm" Breaks Spotify Record
M.I.A. Claims Beyonce, Madonna And Rihanna Stole Her Sound
Iggy Azalea Wins GQ's Woman of the Year: "I Can Finally Say I Have An Award-Winning Vagina"