For the first time ever, The Weeknd chose to perform for daytime TV.
Tesfaye incorporated a laser lights show to accompany his slick performance of "Starboy" on The Ellen DeGeneres Show, which produced an emphatic "I love you so much!" from DeGeneres at the end.
The promotion is paying off; early estimates predict Starboy, which dropped last Friday (Nov. 25), will debut at No. 1 next week with 400K in sales plus streaming.
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