Norwegian indie pop star Aurora has never shied away from bold visuals, and her latest release is no exception.
Aurora breaks free from a metal cocoon constructed by drones in the "Winter Bird" music video. In collaboration with YouTube, Aurora shot the innovative clip at Carnegie Mellon in Pittsburgh with help from the university's engineering and robotics department.
Of the video's concept, the singer tells PaperMag her love of nature, specifically bugs, was her inspiration. "My favorite bugs are moths!" she says. "On my first album cover [All My Demons Greeting Me as a Friend] I chose to have an image of myself [with] half wings spread and half wrapped in a cocoon. For me it symbolizes change. Evolving. And in my song [which appears on the album], 'Winter Bird,' I find myself in a place -- or state of mind -- that is neither good for my body and soul. The team I worked with on this video had done this research and said, 'Why not put you in a cocoon? Wrapped by drones?' And I loved it."
She adds the drones took on a life of their own.
"It's both magnificent and terrifying how the world is evolving and how technology is evolving. And if we go back to the concept of change -- I quite liked pointing that out with having drones in the video with me," she said. They "make a lot of noise! And they make a lot of wind. They seemed more alive than I expected -- almost like they had personalities. It was rather strange...but I felt quite safe. And it was nice."