Adam Lambert unleashes his "Coachella gone goth" visual for "Ghost Town."
Lambert's Hype Williams-directed music video for "Ghost Town" is the stunning dark pop video we hoped for.
"I really wanted to first communicate the lyrics directly to the viewer, but then I also wanted to kind of highlight a scene of people," Lambert tells ET Online. "A lot of the people that we hired for the video are friends of mine. It was really fun on set. It was kind of a party, which made it a very relaxed shoot -- I've never shot a video like that before, that felt like a house party."
He called on his friends to take part in the video, including his glam squad. "I like to work with people that are friends of mine," he says. "I feel like you get better work done that way, and so that's what we did. [It] represent[s] real parts of my life, 'cause I wanted it to feel like a piece of me."
"The Original High" singer requested Hype Williams after seeing his work on Jack White's "Freedom at 21" video in 2012.
"I got in touch with him after I saw that and said to him, 'We gotta work together some day -- the next time I have a single ready.' So I made good on my promise and when it came time to shoot this video, I called Hype," Lambert recalls. "We started talking about ideas and I sent him a bunch of photos that really inspired me, the fashion that I really wanted to bring to the video and the look of it, so it really was a collaboration."
As for the name of the song, Lambert was as shocked when he discovered another "Ghost Town" made the rounds.
"How crazy!" Lambert said about Madonna's latest single titled "Ghosttown," revealing that he was "shocked" to come across it late last year. "This was done, it was mixed, we had already decided that it was the first single and then December rolled around and I opened up my laptop and looked on iTunes and there was another 'Ghosttown,'" he says. "It was funny to me because I'm a huge Madonna fan and have been following her career ever since I was a kid and maybe there's something in the universe going on, I don't know. Maybe our writers all drank the same Kool-Aid. I don't know what it was, but it was amazing."
"Our songs are so different, and this kind of thing happens all the time. I'm not worried," he explains. "This one just felt like the right introduction and the right re-introduction of me out into the world. It's been a minute since I've been out with a pop song and I dunno, I just wanted to get people's attention."
Watch his new music video above.