Loosen the chains.
Usher’s new release titled “Chains” is a TIDAL exclusive, and the way in which he went about sharing it needs your full attention. Spin reports in order for listeners to hear the song, they must be using Firefox or Google Chrome with their video camera enabled. It’s the response titled “Don’t Look Away,” which “forces you to stare into the eyes of unarmed victims of gun violence in the United States. The software knows when you turn away from the screen, pausing the song and commanding you to continue staring.”
“I chose to introduce the song through the ‘Don’t Look Away’ experience because it is important not only to feel the issue but to face it,” Usher said in a statement. “The pain and suffering that these victims and their families have endured is something we must never forget. When we look away from this problem it gets worse. To fix it, we have to face it.”
Usher will premiere his debut performance of “Chains” at the TIDAL X: 1020 concert in Brooklyn later this month. Via Rap-Up: “Families of the victims appearing in the “Don’t Look Away” experience will be in attendance, and proceeds will benefit groups which promote social impact and change.”