Jay-Z's new Tidal streaming service is already making waves.
See what I did there?
If you're wondering why your favs social media profiles are a solid square of teal, it's because they're promoting Jay-Z's latest music venture: his expensive streaming platform Rihanna, Taylor Swift and Coldplay now call home.
At 5 pm EST today, the streaming giant will be available for all. That's right! You can listen to lossless hi-fidelity streaming quality on Tidal for free for seven days before shelling out $19.99 a month to subscribe (or $9.99 if you want regular audio quality).
“The Tides They Are-A Changing” #TIDALforALL
— Mr. Carter (@S_C_) March 30, 2015
— Rihanna (@rihanna) March 30, 2015
Change your avi in support of what is fair, of what is the future. The tides have changed, Barbz.… https://t.co/UqGLHerO37
— NICKI MINAJ (@NICKIMINAJ) March 30, 2015
Music makes the people come together. Join Madonna and turn your profile picture blue. Do it for the music. #TIDALforALL
— Madonna (@Madonna) March 30, 2015
The fact there's an option to listen to hi-def music over standard sounds is quite the marketing tactic. What's another $10 a month to listen to your favs in the best audio capacity available? Shit, you spend $14 on a single vodka soda on a Friday night, and don't pretend you have just one. I firmly believe Tidal should only offer HQ music for one set price versus pressuring the consumer to question whether they are a basic bitch or not, but golf claps for an aggressive competitor readying a rival against Spotify.