Tove Lo deserts her inhibitions in brazen new video.
Tove Lo’s Cool Girl is the latest tantalizing offering from the Swedish pop star.
The song is based on a chilling monologue from the 2015 film “Gone Girl”, about the expectations placed on women in relationships:
Tove’s song and video continue this idea, with Lo shaving her head, then sitting atop her seemingly dead old self in a coffin.
She also grinds on top of a car and sets her hotel room on fire. Check it out:
The “to be continued” ending refers to the video as “Fairy Dust”, the “Phase 1” of her “Lady Wood” album – meaning there’s much more to come from this particular visual story.
Tove elaborated on her Instagram:
After five sweaty, emotional, exciting and exhausting days of shooting all over and around LA, we could proudly call "it's a wrap!" on my first short film. Fairy Dust, the first chapter of #LadyWood, will be released later this year. A story written by me and my partner in crime, @timerem about all of the beauty and darkness that comes with chasing rushes. Until then, here's me expressing myself in #coolgirl. Thank you to every single person on this amazing team who made this video possible. I GOT BOILING BLOOD ❤️ x T #coolgirl video link in bio Director: @timerem Choreography: @dennathomsen Makeup: @colbymakeup Hair: @koreyfitz Styling: @annieandhannah Lady Wood is available for pre-order on iTunes now