Tove Lo Premieres “Cool Girl” Music Video

tove-lo-cool-girl-video

Tove Lo deserts her inhibitions in brazen new video.

Tove Lo’s Cool Girl is the latest tantalizing offering from the Swedish pop star.

The song is based on a chilling monologue from the 2015 film “Gone Girl”, about the expectations placed on women in relationships:

Tove’s song and video continue this idea, with Lo shaving her head, then sitting atop her seemingly dead old self in a coffin.

She also grinds on top of a car and sets her hotel room on fire. Check it out:

The “to be continued” ending refers to the video as “Fairy Dust”, the “Phase 1” of her “Lady Wood” album – meaning there’s much more to come from this particular visual story.

Tove elaborated on her Instagram: