Say it with me: 'You're broken. I never did anything right. You're fucked up."
That's part of the dialogue in the ominous opening scene in Tove Lo's new music video for "Moments" off her Queen Of The Clouds record. She's asking these questions to her self, her ego, disguised as a psychotherapist after getting dragged into custody by police.
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The clip begins with a flashback of her unapologetically dancing towards the pharmaceuticals in a convenience store to pick up her prescription which she immediately downs.
She becomes submerged. Literally and figuratively.
The dancing and drug-fueled binge continues as Tove Lo, dressed in street clothes and a wedding veil, is seen gunning down who we presume is her fiancé at her own quickie-marriage; an uninhibited series of moments.
It's not clear until the end, but she overdoses after the killing - unless she returns to the drug store for another bender. Charming as fuck? We think not.