UPDATE // JULY 25: Tinashe premiered a lyric video for the song:
EARLIER // JULY 14:
Tinashe takes another direction with new single "SuperLove".
The "Joyride" album campaign got off to a turbulent start with the singer leaking buzz singles online, publicly bashing her unsupportive label and their forceful decision to put Chris Brown on the (sadly underrated) original lead single "Player".
So, the R&B starlet has switched gears and is restarting the era with her most pop-flavoured bop thus far, "SuperLove", a product of super-producers The-Dream and Tricky Stewart.
While a far cry from anything on her debut LP "Aquarius", the infectious, noughties-pop track is a feel-good summer bop that elevates beyond Ciara status thanks to Tinashe's sexy swagger, flirtatious delivery and smooth vocals.
Listen to "SuperLove" (out July 15) below:
Hopefully there's no more setbacks so that the incredibly talented star can finally shine.