TIDAL Clarifies: Universal At Fault For ‘ANTi’ Leak

rihanna-anti-clarifies

A representative for TIDAL is clarifying another representative for TIDAL’s statements.

TIDAL’s director of marketing, Grace Kim, a href=”http://www.breatheheavy.com/rihannas-anti-sells-a-million-downloads-in-less-than-a-day/” target=”_blank”>boasted Rihanna’s ANTi was downloaded more than 1.4 million times in less than a day and streamed more than 14 million times in 15 hours. “That’s a really big deal for us,” she said. Kim also commented whether ANTi‘s leak affected the album’s impact sales-wise. “Look, we know what happened here,” she says, “in the sense that unfortunately we still rely on systems, and there was a system error. But I don’t think it hurt it at all.”

TIDAL wasn’t thrilled with her answers in her Spin interview, and decided to reach out for clarification purposes.

That system error mentioned above is not TIDAL’s fault, according to them. They say, “In regards to TIDAL’s ‘systems error,’ Kim is ‘referring to a system error caused by Universal Music Group. The error was not something TIDAL caused.’”

There were also discussions Billboard and Nielsen are not counting ANTI’s sales on TIDAL towards their totals because of how ANTi was distributed. Riri and Samsung offered fans promo codes to download the album for free, so while she did receive a million plus downloads in a day, it was at no cost to the listener. At the time, Kim said; “There were conversations [with Billboard] early on when this promotion and partnership started, but ultimately it became about giving music directly to the fans,” Kim explained. “While everyone would’ve loved to have it count, the thing that we’re focused on here is that it’s number one.”

Half true. RIAA will count the total, however Billboard and Nielsen will account for a portion – the 400,000 albums that were purchased (and not the free downloads as it doesn’t meet their $3.49 minimum requirement).

A TIDAL rep clarifies Kim’s statement: “Billboard and Nielsen are counting ANTI’s sales on TIDAL towards their totals, [but] they aren’t counting the Samsung/Rihanna download code gift to fans. The 400k+ sales of ANTI via TIDAL will be counted by Billboard.”

Messy messy.

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