Things Get Sour Between Marina And The Diamonds & Charli XCX

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Forbidden FROOT.

Marina And The Diamonds recently spoke with students at the University Of Oxford regarding the strange, yet powerful world of pop music. Marina explained she sees her mainstream success "as a really clever tool that I could use to express unorthodox ideas to a really large audience," including her definition of copyright.

Fans of Marina's took issue with a promotional image Charli XCX took for her new fragrance because it visually shared a likeness to Marina's FROOT era artwork. For the record, both photographs were shot by Charlotte Rutherford.


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At first, Marina addressed the issue via a comment on a Charli Instagram fan account, saying "That FROOT looks familiar!," but after things sunk in, she took it up a notch and blasted out a Tweet indirectly calling out the "Vroom Vroom" singer: "Imagery is artistic property. Please respect your fellow artists."

Charli received the message loud and clear and took a moment to clear the air. She responded to Charli's Tweet with a link to an Instagram post explaining everything.


It read:

You know what, sometimes you do a photoshoot standing infront of a plant, sometimes you do a photoshoot in black and white, sometimes you wear purple eyeshadow. Sometimes you shoot with the same photographer a fellow artist has shot with. That's just how things happen in the industry I work in. The image in discussion (not this one), which a lot of fans have been making noise about online, was from a photoshoot for a fragrance brand I have been working with for a while. The point of the shoot is to make the promotional image reflective of the packaging, as I have done on previous collaborations with them. This particular scent is a summer scent, with lemons and hints of burnt orange, the design is tropical, bright yellow with pineapples, palm trees and sunglasses printed on the can. The whole brief for the campaign was based around a tropical theme, which is what the brand aka "the client", wanted. Hence the direction of the photoshoot. I had not seen the artwork for the Marina And The Diamonds (@marinagrams) song "Immortal", and it was not an inspiration for this photoshoot or the campaign as a whole. I've seen it now, and yeah unfortunately it looks similar. It was shot by the same, incredibly talented photographer, and it's a shame for both myself and Marina that this has happened. I'm not here to replicate or "steal" art or things that have already been done. What's the point in that? I'm here to do my own thing and create my own art. As I've said, the image in question, which I believe Marina had previously commented on on the photographers Instagram, was for a brand based photoshoot for a tropical, lemon scented fragrance campaign (what was I supposed to do - shoot it in the snow?!). It is not the artwork for my own album or single. That's all I need to say really. Everybody enjoy your Friday. Love to all. ? Tonight is the launch of my record label Vroom Vroom Recordings. Im very excited and can't wait to start releasing more music from myself and other artists that I love.

You know what, sometimes you do a photoshoot standing infront of a plant, sometimes you do a photoshoot in black and white, sometimes you wear purple eyeshadow. Sometimes you shoot with the same photographer a fellow artist has shot with. That's just how things happen in the industry I work in. The image in discussion (not this one), which a lot of fans have been making noise about online, was from a photoshoot for a fragrance brand I have been working with for a while. The point of the shoot is to make the promotional image reflective of the packaging, as I have done on previous collaborations with them. This particular scent is a summer scent, with lemons and hints of burnt orange, the design is tropical, bright yellow with pineapples, palm trees and sunglasses printed on the can. The whole brief for the campaign was based around a tropical theme, which is what the brand aka "the client", wanted. Hence the direction of the photoshoot. I had not seen the artwork for the Marina And The Diamonds (@marinagrams) song "Immortal", and it was not an inspiration for this photoshoot or the campaign as a whole. I've seen it now, and yeah unfortunately it looks similar. It was shot by the same, incredibly talented photographer, and it's a shame for both myself and Marina that this has happened. I'm not here to replicate or "steal" art or things that have already been done. What's the point in that? I'm here to do my own thing and create my own art. As I've said, the image in question, which I believe Marina had previously commented on on the photographers Instagram, was for a brand based photoshoot for a tropical, lemon scented fragrance campaign (what was I supposed to do - shoot it in the snow?!). It is not the artwork for my own album or single. That's all I need to say really. Everybody enjoy your Friday. Love to all. ? Tonight is the launch of my record label Vroom Vroom Recordings. Im very excited and can't wait to start releasing more music from myself and other artists that I love.

A photo posted by CHARLI XCX (@charli_xcx) on


In the end, Rutherford had the final say – posting a shot of Gwen Stefani holding a piece of fruit with a devious grin. Can't we all just get along?

Mood

A photo posted by ⠀⠀⠀⠀⠀CHARLOTTE RUTHERFORD (@charlie__chops) on

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