Taylor Swift’s ‘Reputation’ Release Rollout Is Extremely Business Savvy

Look what we made her do.

Taylor Swift's forthcoming sixth studio album Reputation will reportedly not have a Deluxe edition. What does this mean? There is not a version with less tracks and one with more. If that's got you down, don't fret. The pop star's record will also be released as a Target exclusive which features 72 pages of personal poetry and photos as well as artwork by Swift, handwritten lyric sheets, outtakes from the “Look What You Made Me Do” music video shoot, and a poster.

It's an interesting move, and hopefully a route other artists follow. So much of music consumption is based off of streaming that producing physical Standard AND Deluxe formats feels like... blank space. Also, I've always felt like it implied that the bonus tracks on the Deluxe weren't up to par for the Standard, so it's like... 'here you go peasants.'

Swift is also testing out a very business savvy tactic with this record. She is teaming up with Ticketmaster and trying out an algorithm that should potentially keep scalpers from gobbling up tickets from real fans. How? Those who watch her “Look What You Made Me Do” music video or spend money on her merch will give get priority in the queue. But the biggest boost? Pre-ordering the album, which costs $15 alone plus nearly $50 for shipping.

UpROXX spills the tea:

It used to be artists toured in order to promote their newest albums, but Taylor Swift is flipping that dynamic in the most mind-bending way possible, to the point that if you even want to see her live, you almost have to purchase her upcoming record. If anyone had doubt that Reputation would smash some major records when it drops this November, this system should erase those completely.

In other words, the more time and money you spend on Taylor, the bigger the diamond-filled bathtub she can soak in.

Get your coinz out! Taylor is coming.

reputation magazines Vol.1 & Vol. 2 Target exclusive. Nov. 10. Pre-order now.

A post shared by Taylor Swift (@taylorswift) on

There will be no further explanation. There will just be reputation.

A post shared by Taylor Swift (@taylorswift) on


Thoughts on Taylor choosing not to release Reputation with a Deluxe edition? Let us know in Exhale.

And while you're at it... leave a comment and follow us on Facebook, Twitter & Instagram and subscribe to our YouTube channel.