The Weeknd worked with Max Martin to craft brilliance in the form of "I Can't Feel My Face."
But I love it.
Martin's responsible for literally THE biggest hits in pop music, whether it's Britney Spears' "Baby One More Time," Backstreet Boys' "Everybody (Backstreet's Back)," Kelly Clarkson's "My Life Would Suck Without You" or Taylor Swift's "Shake It Off," he's got an ear for devising timeless tracks... including his latest with blossoming singer The Weeknd. They teamed up to create the tongue-in-cheek potential summer anthem titled “I Can’t Feel My Face.” The catchy mid-tempo might is the first taste we get from his followup record to 2012's Kiss Land, and was premiered at the Apple press conference today (June 8).
We can't confirm nor deny, but we do know it's a ridiculously cool song:
Plus, here's The Weeknd's performance of it at the Apple press conference: